In the case of Decentraland, the brand has placed a billboard that features the owl holding a push notification, which will remind users of the mobile app’s daily lesson reminder.įor more, sign up for The Drum's daily US newsletter. “However, in the case of Duolingo, a brand beloved by many including Roblox, we wanted to create an experience that gave fans the power to create something with our brand and beloved owl character, Duo, that they would enjoy and share with friends.” “Traditionally, brands activating in the metaverse create their own environments or worlds for others to engage with,” Duolingo’s Creative Director Brand & Marketing James Kuczynski said in a statement. What pushes the premise over the line is that none of the bathing-suit clad singles speak the same language. The emerging virtual world may represent an $800 billion market opportunity within the next two years, according to a Bloomberg report. Peacock and Duolingo have created a promo for Love Language, a reality show in which 10 sexy singles from around the world will share a house and look for true love. Duolingo’s entrance into the metaverse follows a string of other rising edtech companies that have launched VR language immersion programs, such as ImmerseVR, MondlyVR and VirtualSpeech – although Duolingo represents the first to establish a presence on Roblox.

Duolingo languages